Rebrand Something Bad
A project I worked on for my graphic design class.
Brief: Take a corporation with a bad history and rebrand it to reflect who they really are.
BP PROCESS
CHIQUITA PROCESS
TRAFIGURA PROCESS
MONSANTO PROCESS
TOP LOGOS
I decided to go with BP as my final.
BP FINAL
REDESIGNED LOGO ORIGINAL LOGO
BP VALUES
“We respect the world in which we operate. It begins with compliance with laws
and regulations. We hold ourselves to the highest ethical standards and behave in
ways that earn the trust of others. We depend on the relationships
we have and respect each other and those we work with.”
we have and respect each other and those we work with.”
YET..
In the BP Oil Spill, more than 200 million gallons of crude oil was pumped
into the Gulf of Mexico for a total of 87 days, making it the biggest oil spill in U.S. history.
BP LOGO ANIMATION
